I’ve thought about virtual styling for a while. Sharing my styling talents from the comfort of my computer sounded awesome to me. I was just never sure how. Which is why, when I learned about the new site Keaton Row, I was excited to get started.Online Stylist - Rachel Fawkes

Keaton Row is an online personal styling service that is absolutely free (not a typo) to use. Stylists like me work with clients to create virtual, personalized Lookbooks based on needs and requests they define in a simple questionnaire. We earn commission from Keaton Row’s super stylish retailers like Nordstrom and ASOS based on client purchases. Clients never pay more than what retailers charge on their own sites. No hidden costs to you. And there’s no obligation to buy from a Lookbook (even though I’ll hope you do!)

If free personal styling advice weren’t sweet enough, I can also create and share shop-able public Lookbooks on anything that inspires me. I shared the first of these Friday on Facebook and Pinterest in honor of National Wear Red Day. And, I’ve created a few additional basic Lookbooks for occasions like work and date-night, as well as a mini-boutique of my favorite denim by body type, for your shopping pleasure.

While it’s not at all a substitute for the personalized attention of one-on-one styling, Keaton Row will be a great resource for you Foxes who could use my advice on what to wear for a special event, or who want some inspiration for how to amp up a specific area of you wardrobe.

I’d love to know what you think of the idea. And, if you have any style challenges that would make a great public Lookbook, let me know in comments or on Facebook. If you’re ready for some personalized advice, become a Keaton Row client and get your very own Lookbook!

Hope to see you all online soon! xoxo

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